Communication is integral to human interaction and a key driver of productivity. So, it needs to be addressed with purpose across all business activity.

But when big changes are taking place, it is easy for organisations to slip into being reactive, simply responding to questions and issues, rather than directing the conversation and narrative.

Without a consistent drum beat of relevant information audiences disengage. Meanwhile leaders raise concerns that their messages are failing to cut through.

At Chaucer, we bring rigour to your communications, working with people at all levels to understand business ambitions and audience needs, and to determine communication strategy.

Messages need to be audience-centric and motivating, while delivering the detail to make sure people understand and believe what they are being told. We organise communications around what you need your audiences to think, feel and do.

Measurement of audience engagement is made easier by digital channels, but face-to-face dialogue is invaluable for establishing what is really resonating with people’s hearts and minds. Both forms of feedback should guide decision-making and help refine your communication journey.