Data Monetisation

Chaucer / Chaucer Whitepapers  / Data Monetisation

BY NICK MERRITT, MANAGING CONSULTANT


The internet has changed the ways businesses interact with their customers, manage their supply chains, and attract sales. Many academics and management theorists have deemed the current epoch the age of information.

The age of information has been fruitful for many organisations.

However, this period has been viewed as detrimental to the personal rights of the everyday customer, as businesses have (by and large) been collecting customer data in a seemingly unfettered manner.

As an area of regulation, Data Privacy has recently seen…

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