Purpose today is a much-used term, but few organisations have a shared understanding of what their purpose is.

Even fewer have a vision of what it looks like to achieve it, or a clear and structured pathway of what it takes to get there. Only a minority successfully realise the gains they set out to achieve.

Chaucer makes sure your strategy is built around a solid purpose, not false ideas about what your customers want, or your organisation can deliver. We also make sure you know what the outcome of your strategy looks like before you focus too much on “the strategy plan”.

We can help you bring all levels of the organisation with you, to ensure every activity the strategy depends on is carried out with commitment.

Our pragmatism about setting tasks and goals within the realms of capability helps to create the buy-in you need.

Many of our strategists have run businesses themselves, led people during uncertainty, and managed big teams. Which furthers our ability to deal with false perceptions and ground your strategy in reality.